Friday, November 16, 2012

Final Cultural Reporter Blog


          A significant amount can be learned about one’s own culture through the study of another. In particular, I have been studying business students’ perception of engineers to learn more about the interactions of these two groups. Collaboration between businessmen and engineers is especially important in the workplace as effective teams require people of diverse skills. Now that sufficient observation and study on the topic has been completed, previously discussed concepts can be reviewed and examined, new remarks can be discussed, and some important conclusions can be made.
Previous work studied how the topics of personal identity, value orientation, and communication type were applied to businessmen-engineer interactions. An interview with a UNL business student, Dylan McAugherty, revealed that business people can be extremely goal oriented and often label engineers as “that nerdy group” (personal communication, October 19th, 2012). Additionally, value orientations of each group sometimes rely on a specific person’s role within that group. For example, the amount of uncertainty avoidance observed in an accountant would be different than that of a marketing student, even though they are both under the larger umbrella of business students. More recent observations provide further support for some of these suppositions but also have created new hypotheses.  

In addition to previously performed interviews, an interview was conducted with another UNL student, Donnie Earl. Throughout the interview, Donnie expressed his belief that engineers generally work very hard to achieve their goals. He seemed to exhibit a lot of respect for what engineers are able to accomplish and how they go about their profession (personal communication, November 15th, 2012). Interestingly, this supposition contradicts what Dylan’s observations on engineers. Furthermore, Donnie also mentioned that he does think engineers and business do try to talk differently when interacting with each other to enhance communication. This is effectively a form of code switching, which according to Martin, refers to the “phenomenon of changing languages, dialects, or even accents” (2012).

My field observations seem to indicate that the cultural differences between business students and engineers are really not that significant. I spent a couple hours essentially roaming around the CBA building. Various amounts of time were spent in different study areas and social areas. Frankly, I didn't notice anything much different from what might be an average day in the engineering block. In most areas students could be seen diligently working on homework or casually talking with each other (Evan Hilgemann, observation data, November 12th, 2012). It follows that the cultural differences between engineers and businessmen are not as large in relaxed social settings as they might be in a professional group. I think that this hypothesis makes logical sense. In professional settings, pressure can be high to get the job one and friction can occur between people that have different ways of solving problems. However, in a social setting, people can generally just be, well, people. There’s no need competition on the best way to achieve a goal. I think social groups, like that I observed in CBA and can be seen in Nebraska Hall, generally are a mechanism for people to relax and an area where people don’t necessarily need to live up to their cultural stereotypes. Using the following Dilbert comic as an example, the engineer likely feels that it is his job to fix the ‘problem’, this may not occur in a social group where an engineer may not feel that they need to fulfill the role of problem fixer.


Given the amount of information that has been collected, one can make three important generalized conclusions on the interactions between businessmen and engineers. First off, it is obvious that there are some notable differences between the two groups, especially when it comes to workplace interactions. Dylan McAugherty indicated that engineers are generally viewed with some incredulity, in that they are perceived as socially inept and “probably not worth talking to anyway” (personal communication, October 19th, 2012). Communication can be difficult between engineers and businessmen. Engineers have a tendency to speak in more technical terms and use more specific language. Donnie Earl indicated that code switching is common between engineers and businessmen to help with communication issues.

Secondly, it can be stated that the labels “engineer” and “businessmen” are largely diffuse terms and do not work very well to indicate a specific group of people. For example, many engineers start their careers in a technical profession. However, they later make the decision to go back to school, earn a management degree, and advance through the business management ranks. It begs to ask whether these people would be considered engineers or businessmen. Expanding on this point, Sasha Gurke makes a reasoned argument on why engineers make the best business leaders on the business oriented website, the Business Insider.  Burke states that 20% of the Fortune 500 CEOs have engineering degrees and references notable American engineers/businessmen like Henry Ford and Thomas Edison (2011).


Lastly, the interviews and personal observations prove that engineers and business people do indeed have a significant amount in common and there is an amount of mutual respect between the groups. For example Donnie Earl indicated that he thinks people have a significant amount of respect for what engineers are able to accomplish (personal communication, November 15th, 2012). It seems apparent that the differences between engineers and businessmen start to dissolve when people are put into more social settings. This was observed throughout the CBA building. In the end it comes down to people eventually wanting to act just as people, and not be defined by engineers, businessmen, or otherwise.

In conclusion, the interactions between businessmen and engineers are certainly important. They are vital to the successful operation of almost any professional venture. The two groups have their differences, but of course, those differences can be easily overcome through effective knowledge of one situation and a firm grasp of effective communication strategies.

And finally, since I can’t get enough of Dilbert, here’s another good one:



Adams, S. (2012, November 16th). Dilbert. Retrieved from http://dilbert.com/
Gurke, S. (2012, December 19). Why engineers could make the best business leaders. Retrieved from http://articles.businessinsider.com
Martin, J.N., & Nakayama, T. K. (2012). Intercultural communication in contexts (6th ed.). Boston, MA: McGraw Hill.